Travel & Tourism Brand Activation 360 video booth at Scotiabank Arena in Toronto, ON
- mirrormirrorbooths
- Apr 11
- 2 min read
A High-Energy Activation at Scotiabank Arena
On a thrilling Toronto Maple Leafs home game night, we teamed up with Always Carnival to deliver an interactive and immersive experience for Visit Jamaica and Red Tag. With 19,000 fans in attendance, the energy at Scotiabank Arena was already through the roof—but our Motion 360 Video Booth took things to a whole new level!
Carnival Meets Hockey: The Ultimate Fan Experience
Always Carnival brought the heat with five stunning dancers dressed in vibrant Caribbean carnival costumes, creating an eye-catching photo and video opportunity that stopped fans in their tracks. The goal? To encourage guests to step onto our 360 booth, dance, and instantly receive a dynamic video—all while getting inspired to book their next trip to Jamaica!
A Branded Activation with Instant Engagement
Our activation wasn’t just about entertainment—it was a strategic marketing opportunity for Visit Jamaica and Red Tag. As guests took part in the Motion 360 experience, we collected valuable marketing data such as names and emails, helping both brands connect with potential travelers. We include additional touchpoints with customized emails that also included Call-to-Action's that RedTag.ca had requested.
To elevate the experience, we also set up a promotional table where Travel Jamaica gave away branded hockey pucks and toques featuring both the Jamaican and Canadian flags—a perfect keepsake for fans.
A Standout Setup with Caribbean Flair
We transformed our activation space using gold stanchions with red rope to define our booth area. At the center, our Motion 360 Video Booth stood ready, lit up in warm orange hues to match the dancers' stunning orange and purple costumes. As guests stepped onto the platform, they could hear the music in real-time, making the experience even more immersive.
The result? Non-stop excitement, endless dancing, and guests leaving with high-energy, colorful keepsake videos that captured the Caribbean spirit.
A Night to Remember
Between the buzz of the game, the rhythmic beats, and the visually stunning dancers, our Motion 360 activation was a massive success! Fans left with a unique and engaging experience, while Visit Jamaica and Red Tag gained valuable connections with potential travelers.
If you're looking to create a high-impact brand activation at a Toronto or GTA event, our interactive and immersive photo and video experiences are guaranteed to draw a crowd. Let’s bring your vision to life—contact us today!
