Tourism Brand Activation Photo booth at Scotiabank Arena in Toronto, ON
- mirrormirrorbooths
- Apr 15
- 2 min read
A Night of Culture, Basketball & Immersive Experiences
On February 21, 2025, we had the incredible opportunity to be part of Caribbean Heritage Night at Scotiabank Arena in Toronto, where over 19,000 Raptors fans celebrated the vibrant culture of the Caribbean during the Raptors vs. Heat game.
Hosted by Travel St. Lucia, this activation brought the energy, music, and spirit of the islands right to the heart of the city. With Always Carnival masqueraders, live performances by Motto and Ricky T, and a guest appearance from NBA legend Jamaal Magloire, the night was one to remember!
A Stunning Photo Booth Setup That Transported Guests to St. Lucia
To truly capture the essence of St. Lucia, we set up a custom 5D Tropical Wall backdrop, layered with lush greenery and vibrant florals—giving guests the perfect setting to feel like they had stepped onto the island.
The Always Carnival masqueraders added even more excitement, posing with guests to create an interactive and immersive experience. Guests also received a custom-branded hand towel, making their visit to our booth even more memorable.
Instant Keepsakes with a Branded Touch
Our photo booth activation featured a 1-pose, 4x6 postcard-style template, branded with Travel St. Lucia’s logo. With on-site printing, guests walked away with a high-quality keepsake of the night—an authentic reminder of both Caribbean Heritage Night and their love for the Raptors.
Hundreds of fans lined up throughout the night, eager to capture the moment and engage with the St. Lucia brand. The activation was a huge success, helping Travel St. Lucia maximize impressions and audience engagement through branded content.
A Slam Dunk for Engagement
This was, without a doubt, one of the most exciting activations of the season. The energy was electric, and the Caribbean vibes were strong! We’re honored to have been part of this immersive celebration and look forward to bringing even more dynamic brand activations to life.
Until next time, Toronto! 🇨🇦🌴🏀
